A woman with dark wavy hair sitting at a round table with a laptop, wearing a blue dress, smiling and waving, with a large white vase and a tree branch in the background. Holly Newman is owner of Lemon Creative, Social Media Manager in Townsville
A circular logo with a dark green background displaying the text 'Lemon Creative' in white with a lemon slice graphic and the words 'Social Media Coaching' curved around it.

 I help Townsville business owners simplify their marketing, find their voice, and build content systems that actually support the life and business they’re trying to create.

Gold-colored line drawing of a window with plants, lemon slice, and sun rays, with the letters 'lc' above. Alternative logo illustration for Lemon Creative, social media business in Townsville Queensland

MEET THE WOMAN BEHIND LEMON CREATIVE

Social media isn’t about chasing trends or posting for the sake of it.

It’s about clarity, strategy, and connection.

A woman in beige outfit holding a laptop and a ring light in a living room with a cream sofa and pampas grass decor. This is Holly Newman, owner of Lemon Creative, Social Media Manager, Content Creator in Townsville QLD 
Hi, I’m Holly!

I’m a Townsville-based social media strategist and the founder of Lemon Creative.

I’ve spent over a decade working in social media marketing, helping businesses clarify their messaging, build strong online communities, and turn social media into a genuine driver of business growth.

Alongside my work in social media strategy, I also run TsvEats, a local platform I created to showcase some of the incredible food and hospitality businesses across our region.

Over the years it has grown into a well-recognised platform within the Townsville community, connecting locals with new places to eat and helping businesses gain visibility through thoughtful, engaging content.

Running TsvEats has given me a real-world testing ground for everything I teach. It’s allowed me to see firsthand how content performs, how local audiences engage, and how powerful social media can be when it’s used with intention. Restaurants have filled tables, new venues have been discovered, and small businesses have gained exposure simply because the right story reached the right people.

But Lemon Creative was never about becoming a content creator. It was about helping other businesses access the same clarity and strategy behind the scenes.

Before Lemon Creative, I also ran my own small business with my husband.

When that chapter ended, it reshaped how I see business and marketing. I understand the pressure small business owners carry, the weight of trying to make everything work, and how overwhelming marketing can feel when you’re already stretched thin.

That experience is the reason Lemon Creative exists…

A smiling family of three standing outside a building. The mother is wearing a red dress, the father is in a white shirt and black pants, holding their young daughter dressed in a white top and black and red tutu. They are posing in front of glass doors with plants inside.

How I Can Help

Today I work with Townsville businesses across hospitality, retail, wellness, real estate and professional services to simplify their social media marketing. My approach isn’t about chasing trends or posting for the sake of visibility. It’s about clear messaging, thoughtful strategy, and building content systems that actually support the business behind them.

A woman in a beige sleeveless outfit holding a silver laptop, standing in a white room with a rounded alcove and beige cushions. This is Holly Newman, owner of Lemon Creative, Social Media Manager, Content Creator in Townsville QLD

Because social media should be working for your business, not the other way around.

Ready to Connect &
Create Magic Together?

Reach Out